Ok so imagine you took the initiative to start a big design project, lets say a website, to advertise a product you are selling. You jump straight to it without planning or direction and finish within a couple of weeks. Now that your website is actually up and running, you notice that barely anyone has come across it and that you have not even sold anything. Good job, you failed since day one. This is due to avoiding the one thing that will guarantee you success, user testing.
User Testing is a UX design technique that should be used all throughout your design process. It evaluates how users interact with the service you are/have created. User testing not only helps you see if users like your website or not but it also points out factors that you should probably not overlook. It helps you understand why people do not like your service or website or whatever you are doing and allows you to plan for design solutions to avoid that because you most definitely do not want people disliking your stuff.
To make the user testing even more effective, it is very highly suggested to work with others. These extra set of eyes will give you feedback and insight and overall support throughout the whole process. Also consider getting a set of fresh eyes because they might point out things you did not notice before, like a flaw in the design. Your team might suffer with bias, affecting their overall analysis of the service.
Ok so here are some things your should consider when user testing:
- Can users navigate through your website smoothly?
- Is everything functioning correctly?
- Does the design work overall?
- Was your business goal acheived with your newly created service?
Take these questions and check yourself before you wreck yourself. Make sure you make plans, know your audience, and test often. The more frequent you test that better your webisite will work. Being thorough is important because being thorough equals success. Also being inclusive will expand your audience so consider gender and age and whether they are a spender or a saver.
Just remember that your number one priority should always be the user and for them to be happy, happy, happy, happy, happy, happy with their overall experience.