Good and Bad Landing Page Designs

Photo by Daniel Korpai on Unsplash

Lets say you are instructed to advertise an app made by your employer and they ask you to create a landing page. You’ve always avoided the task of creating one yourself by handing it to a better designer, however, this time there’s no way out. You have no idea what a good landing page looks like. No need to fear, good landing page designs are here! In this blog, I will help you distinguish what a good landing page design looks like from what a bad one looks like!

The key to a great landing page is creating a simple design and making it easy to navigate. It needs to be clear in what its advertising and it needs to be impactful. For example, the image below is a simple design and it gets straight to the point. What makes this so great is its short headline, its use of bullets instead of paragraphs, and its few necessary fields you need to fill out before you get started.

shopify

When creating your landing page, be sure to not do too much with a single page, otherwise it will be more overwhelming than effective. Also refrain from having too many colors and poor contrast.

Here is and example of a bad landing page:

Chase_Landing_Page_

As you can see, this landing page looks absolutely dreadful. A national bank shouldn’t have a landing page that looks like this. It is cluttered and it has irrelevant calls to action, like learning about different credit card offerings. This information isn’t necessary and does not communicate the main point of the landing page. Multiple calls to action can at times confuse visitors and overwhelm them. An important factor would to place the button to download the mobile app higher on the page.

Here are more tips to creating an amazing landing page:

  • Choose typography carefully
  • Make sure its responsive
  • Add images and videos
  • Include social share buttons
  • Use trust signals
  • Keep your forms short

Overall, just make sure your landing page is effective and speaks to directly to your audience. The last thing you want to do is drive them off for having a cluttered, ugly, crusty, messy landing page.

References:

6 Examples of Awesome and Awful Landing Pages

9 Landing Pages That Pissed Me Off and What I’d Do to Fix Them

19 of the Best Landing Page Design Examples You Need to See in 2019